Peter Nordberg - Chief Executive Officer
Mr. Nordberg has over 25 years of sales, operations and executive management experience predominantly in the high technology field ranging from start-up organizations to privately and publicly held multi-billion dollar organizations. Prior to MAX, Mr. Nordberg was the Managing Director of privately held NorthRock Partners, an enterprise technology consultancy primarily focused on start-up organizations and building organizations to scale on a worldwide basis. Mr. Nordberg was also a member of the Board of Directors of Propero Ltd. a venture-backed (3i) virtualization technology company headquartered in London, England. Mr. Nordberg has also provided assistance to various venture capital firms performing due diligence for evaluation of investment or providing strategy or execution assistance to VC funded portfolio companies. Prior to NorthRock, Mr. Nordberg was President and CEO of venture backed CrossCommerce, which provided a "sell side" SAAS based application suite to Fortune 1000 manufacturers. Prior to CrossCommerce, Mr. Nordberg was President of WebLogic; an enterprise software start-up based in San Francisco where he grew the organization by helping close the first 200 enterprise customers while closing two rounds of funding. WebLogic was acquired by BEA Systems for $200M and currently carries a multi-billion dollar market cap. Mr. Nordberg has also been a speaker at industry related events such as Venture One, Enterprise Outlook, Java One and various Java User Groups throughout North America. Mr. Nordberg has also held executive sales and management positions with Computer Associates (Divisional Vice President), Ingres/The ASK Group (Vice President of North America, and AT&T (Regional Manager). Mr. Nordberg to date has assisted or led the raising of over $85M in private and institutional funding.
Mike Larkins - President
Mike Larkins joined Max International in March 2008 bringing with him over 25 years of sales and executive management experience. His unique abilities have been demonstrated in the areas of corporate leadership, international expansion and start-up enterprises. In his career he has successfully brought together the right people, right strategy and the right operational systems to help companies grow and reach their potential. Mike has a rich educational background in both business and international studies which includes a BA in Business Administration and Asian Studies, an MPA with a specialty in Organizational Behavior and PhD studies in Business Administrations. As a member of the Senior Executive Team at FranklinCovey, Mike's strategic contribution helped grow the company from $1 million in sales to $800 million over his 14-year tenure. He founded a sales division that focused primarily on MLM companies and developed customized productivity systems for their distributors. He and his team launched distribution and operations in more than 15 countries. Mike is currently serving on the board of a local community bank and has served as CEO of two other companies. As President of Max International, Mike will continue to guide the company into global markets with what he refers to as "rational exuberance." Mike has lived in Japan for six years and his understanding of the culture and fluency in the Japanese language will be invaluable in introducing Max International into the world's largest market.
Joe Voyticky - Chief Financial Officer
Prior to joining Max, Joe spent 14 years as a finance lawyer in New York City. He worked at several internationally known law firms, including Hunton & Williams, Mayer Brown Rowe & Maw, Bingham McCutchen, Allen & Overy, and Pepper Hamilton. While working as a finance lawyer, Joe was the lead lawyer on many complex finance transactions, including leverage leases, synthetic lease deals, credit facilities, acquisitions, and securitizations. Joe was introduced to Max in late 2008 where he was the lead counsel for many of Max's corporate initiatives.
Joe spent his childhood split between Brooklyn, New York, and Cobleskill, New York. He is a graduate of Brooklyn Technical High School (1985), Union College (1989), and Harvard Law School (1992). He is an avid runner, golfer, and tennis player.
Lela Russo - Vice President of Marketing
With more than 15 years in the Network Marketing industry, Lela has created programs and tools that have helped thousands of Associates around the world attain their personal goals. As a former Director of Marketing at Nu Skin Enterprises and as the Director of Marketing with one of the fastest growing start-up network marketing companies, Lela has worked in all facets of marketing, from product development to international marketing, and launched more than 50 products globally. Lela earned a Bachelor of Science degree in Sociology at Brigham Young University.
Robert Kaelin - Vice President of Sales
Bob has achieved excellence in management, sales, marketing, manufacturing and packaging in his impressive career. Bob worked for 21 years with top American pharmaceutical companies, such as Miles Laboratories, Richardson Vicks, Johnson & Johnson and Whitehall Laboratories. He has introduced some of the most successful over-the-counter consumer products: Nyquil, Advil, Tylenol. Bob managed and built two manufacturing companies producing powders, capsules, tablets, liquids, creams and lotions for the direct selling industry. As CEO of InnerLight International he developed programs and sales tools to instill confidence and enthusiasm in the employees and distributors. Bob negotiated the sale of InnerLight to the Quigley Corporation. While CEO of Univera Laboratories, Bob led the development of natural product alternatives to prescription drugs using the science, genomics and biological research of herbs and plants. As Director of Sales, Bob launched Sisel International in the U.S., Japan and New Zealand. With cutting-edge experience in leading and directing all phases of national product introductions, Bob understands success comes from a creative and synergistic approach to product concept, development, market strategy, manufacturing and sales implementation. He receives his greatest satisfaction in helping people maximize their potential. Bob believes the MLM industry can provide the opportunity to create a healthier, more productive, fulfilling life. He is excited to be a part of Max International and participate in the incredible culture of helping people discover their unique paths. He will motivate and empower them as they turn their dreams into reality.
Erin Edmonds - Vice President of Legal Affairs
Erin came to Max in 2008 with a wide-ranging background in corporate, regulatory, and criminal law, as well as executive management. After graduating from Harvard Law School, she worked in the Manhattan office of what was then LeBoeuf, Lamb, Leiby & MacRae. There she worked in complex litigation on various corporate subject matters including mergers and acquisitions, derivative shareholder claims, and insurance. She was also on the insurance regulation oversight team for LeBoeuf's biggest client, Lloyd's of London, on which she monitored content of and compliance with regulations in five northeastern states.
After her tenure at LeBoeuf, she returned to Boston to manage all personnel and grant-writing at a non-profit foundation for at-risk children founded by a law school classmate. After two years, she left the foundation to do appellate litigation with a Harvard Law professor, to edit legal textbooks and scholarly legal articles, to teach as a fellow at Harvard College, and later to pursue a PhD in U.S. History on the west coast.
Erin oversees all aspects of FDA and FTC compliance; audits Max's Compliance Committee, which is responsible for monitoring associates' actions and websites in order to ensure compliance with a host of issues; oversees all litigation; reviews and/or drafts business and confidentiality agreements of all kinds; reviews all marketing materials; coordinates and approves all patent, trademark, and other IP applications; directs the company's legal policy at present and for the future; assists in international expansion and the formation of international subsidiaries; and helps negotiate business agreements.
Erin graduated with highest honors from the University of Utah with a B.S. in Economics and a B.A. in Philosophy
Rick Nelson - Vice President of Business Development
An industry veteran for nearly 20 years, Rick started his career with Nu Skin Enterprises, an industry icon that set early growth records and became a billion-dollar giant in the direct selling space. In a variety of senior level roles, Rick worked directly with top producing field leaders and helped the company align resources, technology and strategy to grow organizations and markets around the world. Rick spent over 10 years of his career in South Korea, three years of which running Nu Skin Korea that generated over $276 million ($15 to $19 million per month) in sales in less than 20 months in that challenging and dynamic market. He is expert and creative at attacking business, cultural and regulatory issues on a global scale. Rick has a deep understanding of how to optimize corporate performance as it applies to direct selling. He fully leverages corporate skill sets and expertise and maps the collective contributions of these talented individuals into increased efficiencies in field leader business operations, thus creating a long-term partnership for success for everyone concerned. Rick graduated from the University of Utah in International Economics and holds a minor in the Korean language from Brigham Young University. Rick and Carol and their three children make their home in Holladay, Utah.
David Bagley - Vice President of Product Development
Dave possesses a unique fusion of tested experience in nutritional product development, marketing, and sales. As the owner of an international nutrition company, Dave has experienced firsthand the value of unique products that are science based, novel, and deliver a recognizable benefit. Dave has worked with and developed 14 international nutritional supplements with health care professionals from around the world including Ph.D's and M.D's with specialties ranging from holistics, a dean of science from a major international research university, and specialized neurovascular physiology. Product categories of experience include antioxidant support, immune function, vasculokinetic support, joint care, weight loss, mood support, and athletic performance. Dave's additional experience includes: Franklin Covey Sales Associate to Fortune 500 companies (First Things First training), Small business consultant for Professional Marketing (Business strategy, marketing, and operations), and National Sales Manager for Impact Media, working with label companies for award winning singers and groups. Dave earned both Bachelor of Science and Bachelor of Arts degrees from the David Eccles School of Business at the University of Utah. Dave is committed to developing the most respected, beneficial, and science-based product lineup of any company. Dave has been married 11 years and resides in Utah with his wife and three daughters.
Jeff Hanson - Chief Technical Officer
Jeff Hanson has more than 20 years experience as a software engineer and architect, including working as senior architect for Financial Fusion, chief architect for the Zareus SOA platform, and chief architect for eReinsure.com. Jeff has designed and implemented systems for retail banking, global markets, mortgage lending, newspaper publishing, reinsurance, and others. Jeff is a member of the expert group for the Java Management Extensions Remote API specification and a member of the International Association of Architects (IASA). Jeff has authored many articles and books for the software industry including Messaging Technology for the International Association of Software Architects (IASA) skills library.
Trent Larson - Vice President of Software Development
Trent Larson comes to Max with over 10 years in software development within the network marketing arena. From team lead, architect to engineer, Trent has handled all aspects of software with one of the largest network marketing software providers.
Trent obtained a PhD from Brigham Young University in Computer Science. His education and experience makes Trent perfect to manage and maintain Max's technological presence.
Eric Anderson - Vice President of Sales & Support
Eric joined Max International in August, 2008. Eric has more than 20 years of professional management experience in network marketing. He earned a master's degree in business administration from the Marriott School of Management and a bachelor's degree in international relations from Brigham Young University. Eric also earned a secondary education teaching certificate from Iowa State University. He has extensive experience in field relations, leadership development, customer service management, sales support and international market development. Eric has served in many varied management roles including US and European Sales Director and Vice President of Global Sales. He has traveled extensively throughout North America, Europe and Asia and has lived in Europe for several years. Eric and his wife, Jeannie, have been married for 26 years and have six children. He loves distance running and speaks Italian.
Mark Brown - Vice President of Sales
Mark has a wealth of experience in sales, marketing, business development and organizational and personal effectiveness training. Mark spent 14 years with the Franklin Covey Company and conducted more than 1,400 seminars on time management, goal setting, and personal effectiveness. He founded and designed the Train the Trainer division at Franklin Covey and licensed more than 2,000 corporate trainers to deliver Franklin Covey programs to most of the Fortune 500 companies.
Mark also spent several years helping manage the Direct Sales division at Franklin Covey and worked closely with several of the largest network marketing/direct sales organizations in the world, including Amway, Mary Kay, Avon, and Nu Skin.
Mark and his wife Alyson have been married for 33 years and have four children and two granddaughters.
Justin Call - Vice President of Customer Care
Justin comes to Max International with over 15 years of management experience, in sales, service and marketing, both in the U.S. and international markets. Prior to joining Max, Justin worked for Oracle, the world's largest enterprise software company, working with Fortune 50 companies in the high tech and aerospace and defense industries. Justin attended Brigham Young University, where he studied Business Management. While attending school, he went to work for an international movie production and distribution company, eventually becoming the VP of Sales and Marketing of a 600-person call center organization. During his time there, he was involved in restructuring the customer service department, developing numerous technology implementations, and starting preferred customer programs in England and Canada. Justin and his wife, Jennifer, live just south of Salt Lake City with their 4 children.
